Cars Set to Become the "4th Screen"?

A report in the IEEE Spectrum trade magazine adds weight to predictions that cars are set to become the consumer electronics industry's so-called "fourth screen" - a place where consumers can be opened up to a whole new range of in-car apps and online services.

The potential for this had been predicted at a London technology conference in late 2010, and the Spectrum report (Smarter Cars) builds on that idea.

using laptop in carTo quote the article: “Car companies have teamed up with makers of smartphone software to integrate a spectacular array of apps designed for handsets with cars’ digital dashboards, center consoles and speaker systems.”

These "spectacular" apps will be based around the console screens that have become familiar for GPS type applications.

That screen-based technology should target this sector should not come as a surprise - it is all part of the industry's constant search for new markets.

While many commentators are concentrating on the viability of this push during a recession, the proposals raise numerous issues relating to the dangers of driver distraction. More functionality and interactivity available via dash mounted screens present visual, cognitive and physical distraction to drivers and this creates safety issues for the driver and other road users.

using laptop in car This trend creates issues for employers whose staff may be exposed to increased levels of in-car technology. Employers are required to implement policies relating to staff use of technology when driving and must always be aware of any potential liability they could be exposed to, particularly as the vehicle manufacturers and technology vendors seem determined to encourage more use of technology in the vehicle.

Blank-IT is designed to reduce distraction caused by in-car computers, whilst still allowing access to specifed (and legally allowable) programs. It is designed to comply with distracted driving legislation and OH&S guidelines, and is suitable for all types of work environments. Blank-IT is easily installed and doesn’t rely on 3rd party input such as GPS.

This information has been adapted from a post on Safety in Motion - the Blank-IT Blog.

To find out more contact us on 08 9486 7122 (if calling from outside Australia: +61 8 9486 7122).