U.S. Transportation Secretary Ray LaHood announced the agenda for the second national Distracted Driving Summit to be held on Sept. 21st in Washington, D.C. Don Osterberg, senior vice president of Schneider National, will be on a panel discussion on “Confronting the Distracted Driving Challenge Moving Forward.”

LaHood will convene leading transportation officials, safety advocates, law enforcement, industry representatives, researchers and victims affected by distraction-related crashes to address challenges and identify opportunities for national anti-distracted driving efforts.

U.S. Labor Secretary Hilda Solis, U.S. Senator Jay Rockefeller and U.S. Senator Amy Klobuchar will also speak at the summit.

The 2010 Distracted Driving Summit will be live webcast at www.distraction.gov. LaHood is encouraging those who can’t attend in person to tune in. People watching the summit via webcast can also submit questions for panelists in advance by emailing [email protected] and indicating which panel the question is for in the subject line. Questions should be submitted by close of business on Monday, Sept. 20.

8:00 a.m. Registration Opens

9:00 a.m. DOT Welcome and Summit Opening, Peter Appel, Administrator, Research and Innovative Technology Administration

9:10 a.m. Opening Address, Ray LaHood, Secretary, U.S. Department of Transportation

9:25 a.m. Distracted Driving as an Occupational Safety Issue, Hilda L. Solis, Secretary, U.S. Department of Labor

9:40 a.m. Remarks by Sen. Jay Rockefeller, W.V., and Sen. Amy Klobuchar, Minin. Introduction by David Strickland, Administrator, National Highway Traffic Safety Administration

10:15 a.m. Distracted Driving – A Year of Action. Panel discussion on the steps taken in the past year in legislation, regulation, technology, and research. Moderator: Janet Froetscher, President, National Safety Council

Legislation: Molly Ramsdell, DC Office Co-Director, National Council of State Legislatures
Regulation: Katie Thomson, Counselor to the Secretary, U.S. Department of Transportation
Research: Dr. Dan McGehee, Director, Human Factors & Vehicle Safety Research Division, University of Iowa
Law Enforcement: Officer Shannon Trice, Syracuse Police Department

11:35 p.m. Addressing Distracted Driving Across the Modes of Transportation, John D. Porcari, Deputy Secretary, U.S. Department of Transportation

11:50 a.m. Lunch Presentation: Public Service Ads: What Does and Does Not Work, Tripp Frohlichstein, President, MediaMasters Inc.

1:10 p.m. Communications and Media: Panel discussion on the use of communications and media to combat distracted driving. Moderator: Terry Holt, Partner, HDMK

Social Media: Reaching the Younger Generation and Beyond: Joe Rospars, Founding Partner, BSD
Marketing/Advertising Using Traditional Media: Al Moffatt, President and CEO, Worldwide Partners Inc.
Media Relations/Earned Media: Madalene Milano, Partner, GMMB

2:30 p.m. Break

2:40 p.m. Confronting the Distracted Driving Challenge Moving Forward. Panel discussion on the steps that should be taken moving forward, focusing on employer/carrier policies, technology, legislation/regulation, and research. Moderator: Robert Rivkin, General Counsel, U.S. Department of Transportation

Employer/Carrier Policies: Don Osterberg, Senior Vice President, Schneider National
Technology: Dr. Linda Angell, Research Scientist, Virginia Tech Transportation Institute
Legislation/Regulation: Barbara Harsha, Executive Director, Governors Highway Safety Association
Research Priorities Moving Forward: John Maddox, Associate Administrator for Applied Research, National Highway Traffic Safety Administration

4:00 p.m. Remarks: Jennifer Smith, President and Founder, FocusDriven

4:15 p.m. Closing Remarks: Ray LaHood, Secretary, U.S. Department of Transportation