The Human Cost of Texting and Driving

We often see and read statistics and reports about the dangers of distracted driving. One problem with this is that we can become complacent about the facts and figures, or regard them in a purely ‘academic’ way – and it becomes easy to lose sight of the meaning behind these figures. The sheer numbers of incidents involved can make it difficult to appreciate the consequences for ‘real people’.

Tragic stories lie behind many of these incidents, and the effects of distracted driving crashes can extend far beyond the people directly involved.

This video (created by AT&T) should help to put things into perspective and make you appreciate the true cost of distracted driving.

Of course, distraction is not the only cause of road accidents, but it is one of the most easily preventable, and this video helps to show the sometimes enormous price paid for such a trivial activity as texting.

Blank-IT addresses the use of on-board or vehicle-mounted computers and laptops, rather than cell phones, but the same distraction issues apply, and we think it is important that everyone understands the human cost of distraction.

Please take some time to watch the video.

1 reply
  1. Erik Wood
    Erik Wood says:

    I think this effort by AT&T will help drivers get the message. It has to start with the end user, the driver…deciding not to partake in distracted driving and this will help drive that message home.

    I also decided to do something about teen (and adult) distracted driving after my three year old daughter was nearly run down right in front of me by a texting driver. Instead of a shackle that locks down phones and alienates the user (especially teens) I built a tool for teens and their parents called OTTER that is a simple, GPS based, texting auto reply app for smartphones. It also silences call ringtones while driving unless you have a bluetooth enabled. I think if we can empower the individual then change will come to our highways now and not just our laws.

    Erik Wood, owner
    OTTER LLC
    OTTER app

    Reply

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