Distracted driving

VW’s Clever Texting and Driving Ad

Various governments, transport and health departments etc have produced campaigns to highlight the dangers of distracted driving, a few of which we’ve highlighted in the past.

Now Volkswagen have just released a very clever campaign of their own which is probably the best example we’ve seen so far of demonstrating just how dangerous distraction can be.

To set the exercise up, Volkswagen took a crowd of people to a movie viewing and obtained their mobile phone numbers as they entered. Before the expected movie was shown, the screen displayed  a ‘first-person’ view of someone starting a car and driving on a rural road. The audience have no idea what they’re watching but they are looking at the screen to see what will happen next.

Then, the organisers used location-based messaging to send everyone in the cinema a text. Nearly everyone takes their eyes off the screen to read the text message.

Watch the video to see what happened next.


At Blank-it, we know that driver distraction should be a primary area of concern for all drivers and employers, one that has to be addressed through policy, education and the use of technology-based solutions.

Blank-it has been designed specifically to address the problem of driver distraction caused by in-vehicle computers and laptops. It is easily installed, doesn’t rely on 3rd party input such as GPS, is fully customisable for different working environments and will help businesses conform to distracted driving legislation and OH&S requirements.

Find out more today at Blank-it.com – or contact us on 08 9486 7122 (if calling from outside Australia: +61 8 9486 7122).

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